If you’re over-50 and enjoy going out to see a movie in a theater, you’ll be happy to know that many theaters around the country are now catering to this age group of movie-goer instead of a younger population. Why? Movie theaters are hoping to entice this wealthier age group of people back into the theaters. They’re pretty sure that offering the same creature comforts they have at home watching television is the way to do it, AARP News recently reported.
In the enticing process, one of the biggest theater chains, AMC, has put in reclining chairs with tables in-between and actual real-people servers who bring mixed drinks from the well-stocked lobby bar, gourmet popcorn and coffees, and hearty munchies like burgers and other entrees.
Another group of theaters hoping to cash in on the Boomers’ money is the Cinetopia chain that now has 3 theaters open in the Northwest part of the country. They boast extra wide seats, gourmet popcorn and a bar. iPic theaters with 9 locations across the U.S. offer pillows and blankets and “premium plus” seating. Landmark theaters across the country have put in wine bars, live music on weekend nights and reserved seating.
And for the first time in a long time, the younger generation’s movies aren’t stealing all the thunder of box office accolades and money. Hollywood seems to have realized that many of their films have typically only shown over-50 people in supporting “parent” roles rather than the leading man or woman. As a result, they are increasingly putting out some very interesting films that cater to the over-50 generation’s historical events as well as issues. Stories with more over-50 actors dominate in 2013 in such films as The Butler, RIPD, Paranoia, Red2, Now You See Me, Blue Jasmine, etc.